It has led to big investments in “lands,” akin to Disney’s Avatar-themed Pandora and Universal’s second Harry Potter land, Diagon Alley. “These new attractions are a marketing tool to get people to come back and it can justify a higher price because it is an enhanced experience, a deeper experience,” said Dennis Speigel, a theme park expert and head of International Theme Park Services in Cincinnati. The uptick in attendance has even allowed Disney and Universal to push through price increases that have apparently done nothing to slow the tide of visitors. Not only are there more visitors thanks to new attractions, but they are staying a little longer and spending more, according to industry analysts. This year, the Sunshine State is basking in those promises.
Now SeaWorld is saying the same thing, and so is Busch Gardens. That led to an unheard of 40 percent year-to-year increase in attendance at Islands of Adventure and a transformation for the entire theme park industry.įollowing the Potter success, parent company Comcast vowed to open a new attraction every year. We’ve seen an upswing in theme park attractions ever since Universal Orlando blew the ceiling off attendance records in 2010 with the Wizarding World of Harry Potter.
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